Topic: Building a Brand Community
Speaker: Dr. Sihi, Southwestern University

Brand communities are groups of customers who care about and engage with a brand beyond the purchase of a good or service. Through the proliferation of social media and other channels, the growth of online brand communities has accelerated. These communities can foster brand loyalty, facilitate information sharing, and serve as a springboard for innovation. In this session, we will discuss how to build and support your own brand communities. In addition, we will examine other brands which have been successful in these efforts. 

Sponsor:


Lunch & Learn Development Seminars provide a classroom-type setting, and include speakers and topics that are of interest to the business community.

Sponsor:

 

Schedule:
11:30 AM - Lunch & Networking
12:00 PM - Presentation
12:45 PM - Announcements & Door prizes
  1:00 PM - Event ends